Your Offer Isn’t Too Expensive—It’s Just Not Communicated Properly
Let’s talk about the phrase every business owner dreads:
“I’d love to… but it’s too expensive.”
Cue the spiral:
❌ Maybe I should lower my price
❌ Maybe my audience can’t afford this
❌ Maybe I’m not ready to charge that much
❌ Maybe I should add more calls, more bonuses, more... stuff
But here’s the truth:
Your offer probably isn’t too expensive.
It’s just not communicated clearly or confidently enough.
Let’s fix that.
Why “Too Expensive” Is Almost Never About Price
When someone says your offer is too expensive, what they really mean is:
“I don’t understand what I’m getting.”
“I’m not convinced it will work for me.”
“I’m not sure the result is worth the risk.”
That’s a messaging problem, not a pricing one.
People will pay £1,500 for a phone.
£3,000 for a holiday.
£10,000 for a wedding.
They have money.
They just don’t see the value exchange yet.
Here’s What Sells a High-Ticket Offer—Without Dropping the Price
✅ Crystal-clear outcome
✅ Specific audience
✅ Tangible benefits
✅ Proof that it works
✅ Confidence in delivery
✅ Simple steps to buy
If any of those are missing?
People hesitate.
Even if your offer is worth 10x the price.
5 Pricing Belief Shifts That Change the Game
🔹 1. You’re Not Selling Time—You’re Selling Transformation
It’s not about how many calls they get.
It’s about:
✅ The clarity they’ll walk away with
✅ The problem they’ll finally solve
✅ The emotional shift that comes with that result
🔹 2. The Price Feels High When the Promise Feels Vague
“Confidence coaching” doesn’t sell.
But:
“Build unshakeable confidence and start setting boundaries in 30 days—without second-guessing yourself.”
Now we’re talking.
🔹 3. Your Audience Needs Help Visualising the Value
They don’t know what you know.
Use analogies. Use stories. Use client proof.
Help them see the result—before they buy it.
🔹 4. Your Confidence Sets the Tone
If you hesitate when you say the price, they’ll feel it.
Say it like it’s normal.
Like it’s expected.
Like it’s absolutely worth it.
Because it is.
🔹 5. If They Say “No” to the Price, You’re Not Done—You’re Learning
What content do they need to see next?
What belief is still unaddressed?
What result can you show more clearly?
Every “no” is insight.
Not a reason to lower your price.
Quick Audit: Are You Selling the Price or the Value?
Ask yourself:
Is my offer outcome-based—or task-based?
Can I explain the transformation clearly—in one or two sentences?
Am I showing proof that the result is possible?
Do I sound confident when stating my price—or apologetic?
Would I buy this offer if I saw it from someone else?
👉 If you’re struggling to confidently answer these, your price isn’t the problem.
Your positioning is.
Try This: The Price Reframe Exercise
Write this down:
“This offer helps [specific person] go from [pain] to [specific outcome] in [timeline], using my [method].”
Example:
“This offer helps busy female business owners go from stuck and invisible to confidently showing up online and converting clients weekly—without dancing on Reels or working 12-hour days.”
Now ask yourself:
“Does that sound like something worth investing in?”
If yes—your job is to communicate that clearly and repeatedly.
The Truth: It’s Not That They Can’t Afford It—It’s That You Haven’t Shown Them Why They Should Prioritise It
You don’t need to lower your price.
You need to raise your communication game.
✅ Make the result clear
✅ Make the journey feel doable
✅ Make the trust feel earned
✅ Make the price feel obvious
Because clarity sells.
Confidence closes.
Confusion… costs.
The System That Helps You Price With Confidence—and Communicate With Clarity
Inside Ben’s Business Method, I help you:
✅ Reposition your offer so the value is undeniable
✅ Structure messaging that builds belief before the pitch
✅ Show proof and process—so clients feel safe saying yes
✅ Sell without adding fluff, bonuses, or discounts
✅ Build a premium brand that commands premium prices
Because the goal isn’t to be cheaper.
It’s to be chosen—at your actual value.
🚀 Ready to Communicate the True Value of What You Offer?
Visit bensbusiness.co.uk to learn how Ben’s Business Method helps you package, price, and present your offer in a way that makes clients say “I need this”—instead of “I can’t afford it.”
Because your offer isn’t too expensive.
It’s more valuable than you’re letting it sound.
